Sunday, September 24, 2023

Media Man Content Blog: News

Media Man Content Blog




News


High Stakes: The ‘life-or-death’ battle over a company name


Two stars of Australia’s new economy – the similarly named share trading platform Stake and online cryptocurrency casino juggernaut stake.com – are locked in a life-or-death court battle over naming rights amid growing concerns the gambling outfit has major plans for its home country.


Stake the share platform launched legal action in the Federal Court in August seeking to enforce its trademarks and stop stake.com, a multibillion-dollar enterprise, from using that name for its business in Australia.


The fast-growing Sydney-based share trading platform, the third-largest broker in the country, alleges that the casino group stake.com has been breaking Australian consumer law and has misled consumers through the use of its brand in Australia and its marketing, including its sponsorship of the Alfa Romeo team and the sale of apparel.


Stake the share trading platform, which owns the URL stake.com.au, alleges stake.com’s use of the name in Australia has potentially led to consumers believing the two brands are related when they are not.


The share trading platform Stake, founded in 2017 by entrepreneurs Dan Silver and Matt Leibowitz, alleges there is a threat that more consumers could be misled if stake.com is allowed to continue with its plans to grow its business significantly in Australia under the brand name Stake.


The casino group, led by Melbourne-based twenty-somethings billionaires Ed Craven and Bijan Tehrani, is expected to seek to have the matter summarily dismissed.


A spokesperson for stake.com said: “We are aware of a frivolous claim lodged in the Federal Court by Stakeshop, which in part claims that our global Formula One team sponsorship impinges on their ability to sell trucker hats.”


“We are proud of the global stake.com brand. As a group, we abide by the laws of the countries in which we operate, and do not offer our stake.com platform to Australian customers. We believe the claim has no legal merit and will vigorously defend our rights.”


The court case has shed new light on stake.com’s expansion plans for Australia, where it remains blocked to Australian users.


Court documents reveal the casino group has sought to buy the stake.com.au website from the sharemarket trading platform business. According to the court documents, the casino group has also registered several Australian website domains for its Australian expansion and applied to register a slew of trademarks including Stake Australia, Stake Bet and Stake Casino.


The Federal Court action comes after years of simmering tensions between the two groups over the use of stake.com’s name in Australia.


Stake.com was established in 2017 but flew under the radar in Australia until late 2021, when this masthead revealed the local origins of the business that had grown to be one of world’s largest online casinos, processing hundreds of billions of bets on sports, virtual table games and online slot machines.


In early 2022, stake.com signed hip-hop megastar Drake as its lead ambassador. Later in 2022 it signed a multi-year deal to become lead jersey sponsor for English Premier League team Everton FC as well as its sponsorship of Alfa Romeo’s F1 team.


The significant increase in stake.com’s marketing and media presence was noticed at the share trading platform group that built its user base during the COVID-inspired boom in Gen Y and Gen Z investors, thanks in part to its ultra-low cost brokerage fee model, savvy marketing and the broadening into other financial services including a superannuation product.


A spokesman for Stake the share trading platform said that since the group was founded in Australia it had built a client base of more than 500,000 and more than $2.5 billion in assets under management.


“Over the past six years, we have established a trusted and culturally relevant Australian brand that reflects our dedication to meeting customer needs. It permeates all parts of our business, spanning products, content, internal culture, customer interactions and much more, making it our most valuable asset. We are committed to protecting the Stake brand and the high level of consumer trust associated with it,” the spokesman said.


“We are concerned by the threatened use of the Stake brand in Australia by stake.com in relation to gambling, casino and sports betting services, due to the potential for customer confusion and damage to our brand and reputation.”


Stake.com is not available in Australia but according to court documents, the group is already making arrangements for a major expansion in this country and is seeking a sports betting licence.


In October 2022, stake.com casino executive Brais Pena Sanchez contacted Stake share trading founder Silver on LinkedIn and arranged a video conference meeting where the pair discussed Stake the share platform selling its Australian URL, stake.com.au, to the Curacao-registered, Australian-operated casino group.


During those discussions, Sanchez – the casino group’s chief strategy officer – informed Silver that stake.com planned to launch in Australia under the name Stakebet, or similar, according to court documents. A deal never ensued and the website remains owned by the share trading platform.


Tensions flared again in early 2023 after stake.com the casino was announced as the new team sponsor for Formula 1 team Alfa Romeo, sparking a flurry of legal letters between the two groups ahead of the Melbourne race.


According to the court documents, the casino group’s lawyers assured the share trading Stake that it would not use its logo in conjunction with the Melbourne Grand Prix and did not intend to display the name on any vehicles or uniforms or as part of the Alfa Romeo team name.


However, the share trading Stake alleges that during the four days of the Grand Prix, Stake casino logos appeared on banners for official team merchandise, the team display and on signs at the event and in the race program.


In May, Stake.com was applying to register a large number of new trademarks for goods and services. This included Stake Australia, Stake Bookie, Stake Betting, Stake Gaming, Stake Esports, Stake Casino, Stake Sportsbook, Stake Bet, Stake Punt, Stake Sports, Stake Pokes and Stake Slots.


The casino group has also registered a series of Australian website names under the “.au” domain including stakebet.au; stakecasino.au, stakesports.au and playstake.au.


The case continues.



Crown to launch digital self-exclusion scheme for casinos - July 2023




People with gambling problems will be able to ban themselves from Crown casinos over the internet instead of having to do so in person, as part of a wider overhaul of the group’s approach to harm minimisation.


Crown Resorts’ new safer gambling program also includes the establishment of a dedicated gambling policy team, which will monitor customer playing behaviour and create interventions to better prevent gambling harm from occurring.


Crown boss Ciaran Carruthers joined the business last year following an overhaul of Crown’s management, after a series of bruising inquiries into the company. Carruthers, who has led other global casino groups including Wynn Macau, said the new leadership of Crown was committed to making gambling safer, even if it meant less turnover in its casinos.


“I have been in this business for 34 years and I can tell you – no one does this,” Carruthers said.


“It is critically important to me that when I look at the long-term viability of this business that people see our resorts as entertainment to enjoy safely.”


Under the changes, customers will be able to block themselves from entering a Crown casino through a new digital self-exclusion portal. Those who wanted to ban themselves from Crown venues were previously required to visit, in person, a designated responsible gambling centre run by the group.


The group has also moved to cashless gaming at Crown Melbourne and Crown Sydney – a condition of its temporary gaming licences in NSW and Victoria– as well as introducing $10 maximum bet limits on poker machines at Crown Perth. The technological overhaul required to facilitate the changes has so far cost the business $13 million.


Carruthers pointed to changes Crown has already made which go beyond government regulation, such as encouraging customers to take breaks every three hours, as an indicator of its commitment to shifting problem gambling patterns.


The group said it wanted to establish advisory panels to work with state regulators and community groups to improve gambling harm education and share its research.


Carruthers conceded some aspects of its new approach to harm minimisation, called Crown PlaySafe, would not be welcomed by heavy gamblers. But he argued the changes would make the casinos more appealing to the general public.


Crown’s new head of gambling policy research, Dr Jamie Wiebe, said the most critical shift in the groups gambling policy was a move away from harm minimisation to prevention.


“We want to prevent a problem from ever happening,” she said.


The new program was unveiled just weeks after the Federal Court determined Crown will pay one of the biggest penalties in Australian corporate history to the financial crimes watchdog, after past anti-money laundering and counter-terrorism failings in its Perth and Melbourne casinos.


The $450 million fine is about five per cent of Crown’s last listed market capitalisation before it was taken private by Blackstone Capital for $8.9 billion in May last year.


In 2019, an investigation by this masthead and 60 Minutes revealed Crown had been infiltrated by international criminal syndicates and money launderers.


Crown was forced to overhaul its board, management and procedures to satisfy the regulators, who approved a conditional licence for Crown to operate its Barangaroo casino in June 2022. The conditional licence is valid until the end of this year.


Carruthers said the integrated hospitality offerings at Crown meant the casino could afford to embrace the shift.


“I want people to enjoy the experience of our casinos whether they’re coming for dining, casino or retail. I’m fairly agnostic across which one of those experience or how many of those experiences you want to enjoy,” he said.



Reclusive Sydney gambling mogul emerges as kingmaker in South Africa - September 2023


Reclusive online gambling mogul Martin Moshal is playing an increasingly influential role in a push to oust the South African government.


Mr Moshal, who lives on the exclusive Sydney Harbour row of Camp Cove alongside shopping centre billionaire Steven Lowy, is not on many rich lists but has made a fortune from online casino technology.


Herman Mashaba is the leader of ActionSA, one of a handful of opposition parties Mr Moshal has backed in the lead up to the 2024 South African national election. Mr Mashaba, known for taking a tough line on immigration and endorsing hard labour for prisoners, is hoping the gambling tycoon will continue his support.


“I wish he won’t give up on us and help us democratically remove the [incumbent African National Congress] and bring about a peaceful transition... please help ActionSA,” Mr Mashaba said in an interview with The Australian Financial Review.


“I have been lucky to have known Martin long before I went into politics,” he added. “I approached him and he was willing to back me up because he knows me as a capitalist... Martin was one of the first to come to the party.”


President Cyril Ramaphosa’s social democratic African National Congress party is set to come under pressure next year amid South Africa’s dire economic troubles. A senior party official has warned the country could become a failed state.


Mr Moshal is the largest individual political donor in South Africa in the last two years. He has given 46.5 million rand ($3.8 million), according to electoral records analysed by My Vote Counts, a non-profit advocating for more transparency in politics.


“Given the amounts donated it has become clear to us he now has a large stake in our politics,” said Robyn Pasensie, a researcher at the organisation.


The size of Mr Moshal’s wealth is unknown. He is extremely private and only admitted to his ownership of online gambling giant Betway after UK journalists traced his ownership back to offshore trusts. Mr Moshal did not respond to a request for comment.


Aside from ActionSA, Mr Moshal has donated to the Democratic Alliance (DA), Build One South Africa and said he also intends to support the Inkatha Freedom Party. Mr Moshal is ActionSA’s biggest backer. The Australian Financial Review is not suggesting Mr Moshal supports the party’s policies.


“I’m not saying these parties are all perfect, but we shouldn’t let perfect be the enemy of good... They are all far better than the government we have today,” Mr Moshal told The Jewish Report earlier this year.


“Pirkei Avot was my late dad – John Moshal’s – favourite part of the Talmud within which Rabbi Tarfon is quoted as saying, ‘It’s not up to you to finish the task, but you aren’t free to avoid it’.”


Mr Moshal said he believed South Africa needed a new government and was on its way to becoming a failed state.


“[This is a] government that’s corrupt, cannot provide basic security and opportunity to its citizens... we need the change of government and leadership that these parties can provide.”


ActionSA is known for advocating for life sentences and hard labour for serious offenders and also wants to repeal the ANC’s Broad-based Black Economic Empowerment (B-BBEE) policy, a form of affirmative action introduced post-apartheid.


“Martin knows my views on racial policies and how dangerous they are,” said Mr Mashaba, who started off in business and was the founder of African hair care brand, Black Like Me.


ActionSA has also been vocal on immigration, views labelled as “xenophobic” by some critics and politicians.


“We recognise that South Africa was built... on the back of migrants,” said Mr Mashaba. “But they must come here legally... you break our laws, we will send you back to your country, the country where you came from.”


One of South Africa’s main economic problems is mismanagement and corruption inside the country’s electricity utility Eskom. The utility has been forced to implement rolling blackouts, which have further stymied economic growth.


“If Eskom cannot run on a commercial basis then it must die a natural death,” Mr Mashaba said, adding changes were needed to give other companies the opportunity to compete.


Mr Moshal’s EntrĂ©e Capital is one of Israel’s most active funds in the Israeli VC space. He is the beneficiary of a trust which is the largest individual shareholder in Super Group, which became the parent of Betway and online casino brand Spin after a 2022 listing. The group reported net gaming revenue of €1.3 billion ($2.1 billion) in 2022.


“Moshal is one of the least visible betting entrepreneurs in the world,” Guardian reporter Rob Davis wrote in his book Jackpot: How Gambling Conquered Britain.


“Moshal made much of his fortune from his home in Durban where he patented a series of technological solutions for the online gambling world and developed them via his company Microgaming. The company has since become one of the industry’s leading software players”


A philanthropist, he sits on the capital management advisory committee of Sydney’s Moriah College, alongside Steven Lowy and former Babcock & Brown chief executive Phil Green. He is also a life trustee of the Moriah Foundation and previously donated to Israel’s SpaceIL project attempting to land spacecraft on the moon.



SkyCity puts aside $45m for potential AUSTRAC penalty - August 2023


SkyCity Entertainment set aside $45 million for a penalty if it is convicted of breaches of anti-money laundering and counterterrorism laws.


The financial crimes watchdog, AUSTRAC, lodged proceedings against SkyCity in December over alleged serious and systemic non-compliance with the laws at its Adelaide casino.


SkyCity said on Monday it was difficult to determine the size and timing of the penalty, given the proceedings are in the early stages. But it decided to lodge a $45 million provision on the basis that each breach attracts a maximum civil penalty of between $18 million and $22.2 million.


“Estimating the potential exposure to penalties with any degree of accuracy at this stage of that ongoing process remains challenging, particularly given the outcome is highly dependent on a range of factors which are not yet known,” a statement said.


AUSTRAC has alleged “serious noncompliance” with anti-money laundering laws against SkyCity, claiming the company allowed 59 suspicious patrons to churn more than $4 billion in dirty cash through its Adelaide casino. The independent review is on hold because of the Federal Court action.


The company cut full-year earnings expectations at an investor day in May, with a slowdown in revenue from the international business and rising legal and compliance costs related to a crackdown on money laundering weighing on its bottom line. Analysts have provisioned about $50 million for the AUSTRAC fine, but there is no guarantee that will be enough.


In late May, SkyCity announced it would hire an independent expert to review its anti-money laundering and counter-terrorism programs. It is still waiting for South Australia’s investigation into whether it should hold a casino licence to recommence.


“Judgements in civil penalty proceedings bought by AUSTRAC to date demonstrate that the Court’s determination of the appropriate penalty ... is very specific to the fact in each case and that the Court will have regard to a broad range of factors,” SkyCity said.


SkyCity’s provision announcement coincided with a $45.6 million write-down of the Adelaide casino licence, which was attributed to the value and timing of future discounted cash flows.


The company said the impairment and provision were non-cash and would not affect earnings for fiscal year 2023. Earnings before interest, tax, depreciation and amortisation remain in line with guidance of $NZ300 million ($276.6 million) to $NZ310 million.


SkyCity’s provision comes a month after the federal court agreed on rival casino operator Crown’s $450 million fine for breaches of anti-money laundering and counter-terrorism laws. The fine is being paid over a two-year period without interest.


Shares closed on Friday at $2.09.



Hotel room rates plummet for F1 Las Vegas Grand Prix weekend - September 2023


Hotel room rates for Las Vegas Grand Prix weekend have fallen by nearly 60 percent in some cases since they were first posted last fall. But an industry expert says that does not necessarily mean interest in the event is failing to meet expectation.


When select Las Vegas resorts in November 2022 opened their booking schedules for race weekend, listed prices were as high as they have been seen in the city’s history. While still at higher than normal rates, a major decrease has occurred.


When a drop in booking pace occurs, it automatically triggers revenue management systems to suggest the lowering of room rates, according to Dr. Mehmet Erdem, professor of hotel operations and technology at UNLV’s William F. Harrah College of Hospitality.



Pennsylvania online casinos cross $5 billion in lifetime revenue - September 2023


Business is booming in Pennsylvania. The Keystone State is the clear market leader when it comes to online casino revenue within the US. After August’s total of $171.9 million, Pennsylvania surpassed the $5 billion threshold for lifetime revenue.


Pennsylvania online casinos are constantly upgrading and adding new content, and customers are responding. It doesn’t appear the market will be slowing down anytime soon, either.


Pennsylvania has set the US online casino revenue record four times over the last 11 months, and almost did so again. August’s revenue total of $171.9 million came second to March’s figure of $181.5 million. It was the second-best month of all time for any state with legal online casinos.


Atlantic City: Five-year turnaround of Ocean Casino Resort among city’s greatest successes - September 2023


In the winter of 2019, if any New Jersey sportsbook had tried to offer odds on the Atlantic City casino hotel then known as Ocean Resort Casino making it through another summer, no gambler in their right mind would have taken the bet.


Fast forward to the end of summer 2023, and the property now called Ocean Casino Resort is one of the city’s best performers. In fact, an argument can be made that Ocean’s rise to the upper echelon of the Atlantic City casino market is the most remarkable turnaround of any gambling parlor in history.


From its failed origins as Revel Casino Hotel to its seemingly doomed trajectory in February 2019, the $2.4 billion casino at the north end of the AC Boardwalk felt almost cursed (if you believe in that kind of stuff). But, apparently, the gambling gods decided Ocean was deserving of a better fate.


Once shunned by casino operators, responsible gaming campaign turns 25


At a time when problem gambling matters were rarely mentioned in gaming company boardrooms, Harrah’s Entertainment decided the issue needed to be raised on casino floors.


But it wasn’t just rival corporate executives that looked askance at the idea of employees learning how to spot signs that a customer might have a gambling problem.


“Our own lawyers tried to block it,” recalled Jan Jones Blackhurst, who was then a Harrah’s senior vice president. With the support of company CEO Phil Satre, she led Harrah’s launch of the casino industry’s first responsible gaming initiative in the mid-1990s.


“We had employees that wanted to be educated on the subject. They wanted to be able to help,” said Jones Blackhurst, who completed two terms as Las Vegas mayor before joining Harrah’s. “Maybe because I came out of politics. You have a responsibility to your communities, your customers and your employees. We believed it was the right thing to do.”


Sportsbooks ratchet up targeted advertising at start of NFL season


Shortly after the NFL forged authorized gaming partnerships with a host of leading sportsbooks in the 2021 offseason, operators began flooding the airwaves with a series of humorous spots that featured celebrities hawking their products.


Caesars Sportsbook spent lavishly on an ad package starring the Manning Brothers and actor J.B. Smoove as the eponymous emperor. During Super Bowl LVII last February, Kevin Hart expressed his displeasure for “taking the under” in a DraftKings spot while standing mere feet from WWE wrestler The Undertaker. Another commercial from FanDuel featured a live field goal attempt by former New England Patriots tight end Rob Gronkowski, one that drifted wide left of the upright at the last second.


Former lieutenant governor calls for Nevada Gaming Commission cyber briefing after MGM and Caesars hacks - September 2023


In light of cyberattacks on MGM Resorts International and Caesars Entertainment, former Nevada Lt. Gov. Brian Krolicki, now a Nevada Gaming Commission member, called for a briefing on the hacking incident to shed more light on what happened and how it can be prevented in the future.


The suggestion comes the same day the Massachusetts Gaming Commission met in executive session “to consider information related to an MGM cybersecurity issue.” It held a similar closed meeting on Monday.


After it returned to the public session on Thursday, the Commission entered into an executive session regarding security at MGM Springfield, according to the Commission agenda.


Krolicki made his comments at the end of Thursday’s five-hour meeting of the Nevada Gaming Commission. Since it was made during the public comment session, the commission could not take up the matter, but it’s likely the issue will return to the Commission and the Nevada Gaming Control Board at some point.


In the latest cyberattack that started being felt Sept. 10 and went into this week, hackers knocked slot machines out of commission and created havoc with ATMs and computer systems. MGM, which is reported by a Wall Street analyst to have lost between $4.2 million and $8.4 million a day with the hack, said its systems were operating normally across their properties nationwide as of Wednesday. Caesars reported it was hacked in late August and had customer information stolen but paid a $15 million ransom that avoided any shutdowns.


In December, the Commission approved cybersecurity regulations for the state’s gaming industry to protect operators’ information systems from attacks that could shutter casinos and compromise customer data. The rules went into effect Jan. 1. That approval came right after BetMGM reported that its customers’ personal information – including Social Security numbers – was obtained in an unauthorized manner and included information on their transactions.


In the regulations, casinos were required to do a risk assessment of their systems by the end of 2023 and take any necessary steps on an ongoing basis to ward off an attack. If any breach was successful that compromised player data, credit card information and other records, including that of employees, properties would be required to report it to gaming regulators within 72 hours.


“It would be important and enlightening given the recent events of the past week regarding cyber security and ransomware in particular at MGM and our friends at Caesars and look at how it impacts our world and regulatory responsibilities,” Krolicki said, later adding,  “I think at some point in time when there’s the energy and understanding of what just happened if we could get some kind of briefing of what transpired that’s appropriate for public record and perhaps policies going forward of how do we avoid these things and if they do happen whether the reporting schemes on whether it was immediately reported to the Gaming Control Board. There are a lot of questions and a lot of publicity. It’s a global story, and I just think it would behoove all of us to get a good handle on what just happened.”


The Nevada Gaming Control Board released a statement on Sept. 13 saying Gov. Joe Lombardo and the board “are monitoring the cybersecurity incident with MGM Resorts and are in communication with company executives. Additionally, the Nevada Gaming Control Board remains in communication with other law enforcement agencies.”


Casino consultant Brendan Bussmann, managing partner of B Global, which tracks gaming boards and commissions, said the Massachusetts hearing won’t be the last and expects states across the country to hold similar sessions wanting to hear from MGM executives.


“Nevada is the second regulator that I know has raised their hand on this after Massachusetts,” Bussmann said. “It should be about what happened and how it happened, which should be considered confidential information. This is going to be a question that every regulator for both commercial gaming and tribal gaming is going to be concerned about. Since we’re still trying to figure out what happened, then we can see what tools we need as an industry to beef up our efforts on cyber-related events.”


While everyone is focused today on MGM and Caesars, this is not the first cyber attack, Bussmann said.


“This can go back to the Las Vegas Sands attacks in 2014 from the Iranians and any other data breaches that happened between then and now,” Bussmann said. “I would expect every state at a minimum has MGM and Caesars in it to at least say what happened and what can we do regulatory to help this and what can we do with testing and what can we do IT and host of things.”


Bussmann said the regulators can’t be reactionary but instead should get evidence on how it happened and use the best resources outside of the casino industry, such as security firms, to do it right.


“There’s no one better suited to regulate Nevada on this issue than the Gaming Control Board in working with law enforcement partners across the country,” Bussmann said.

Monday, August 21, 2023

Media Man Content Blog: SEO

Media Man Content Blog

SEO, Search Engines, Hunt Machine on the web and more; Gonzo news for business






SEO or Hunt Machine Optimisation is the process of perfecting the website’s visibility to have applicable quests on hunt machines. More visibility in hunt results makes the point attract the attention of the druggies. 


Search Machines similar as Google, Yahoo, Bing use technology to bottleneck on the web on different spots. They collect information about each point and also put them in an indicator. Further, the algorithm analyses the runners in the indicator grounded upon numerous different factors to determine the applicable spots that appear in a hunt result. The ranking factors for seo toronto can be keywords, unique content, applicable length of content, image attributes, etc. Optimizing the point with SEO factors can grease crawling and indexing and help the point rank advanced in hunt results. Unlike paid hunt advertisements, organic rankings on point can’t be achieved on hunt machines. thus, it becomes important to optimize websites to rank advanced in hunt results. 


When it comes to Statistics, The first five Google quests on the first runner account for 67.60, while only 0.78 of Google quest click on the alternate runner. 70 of the marketers consider SEO more effective than PPC for generating deals. 51 of shoppers surveyed say they use Google to probe a purchase they plan to make online. These are a many statistics to punctuate the significance of SEO in 2021. 


An effective SEO strategy can help the runner rank advanced and reach the right followership and increase website business when it comes to businesses. It can also help in getting transformations. Readout why SEO is important for businesses in 2021.


1. Increases visibility of a website 


SEO, when done right, can help businesses increase their visibility on the website. It’s the direct motorist of bettered visibility and prints in the hunt results. Using the right keywords, adding backlinks from high sphere authority websites, optimizing metadata on the point, and participating unique content are among the many factors that can help the point increase visibility. SEO facilitates crawling and indexing, which helps in adding the visibility of a website. 


2. Increases website business

 

Organic hunt is pivotal to a business. Search Machines contribute to a business’s visibility, and SEO can help druggies land to the point. SEO builds an online presence, increases website business, and helps the business to grow. The advanced the website ranks, the further business the business shall admit. The first Google hunt result has a28.5 click- through rate which falls down to2.5 for the tenth hunt result. 


3. Enhances stoner trust on website

SEO establishes the authority of content on the hunt machine by admitting parameters like unique content, quality backlinks, advanced runner ranking, and stoner geste, which enhances stoner trust in the website. spots that are listed on the hunt machine are considered believable than the runners that are n’t. Quality SEO helps establish business credibility, gives exposure, and enhances its character. 


4. This leads to a better consumer experience of the website


SEO can help in perfecting the consumer experience and furnishing quality content to the consumers. It makes the content dependable through quality backlinks and the right keywords. SEO helps search machines in relating the right spots that are helpful to the stoner. Website speed is another criterion that plays an important part. A slow website will have a high brio and tends to distort the stoner experience. 


5. Search Machines aren’t perfect, and if you do n’t take applicable way, your website will be ranked lower


Hunt Machines need or, as we call, colorful conditions to identify point applicability. SEO enables the hunt machine to effectively judge its applicability and show the same in the hunt results. The better these conditions are satisfied, the advanced the runner ranks, which can help the business get website business, make credibility, and lead to transformations. 


6. High website business would lead to advanced transformations


Transformations can be appertained to the asked thing the point or business has. That can be enabling deals, subscribing to a service, adding readership, etc. Quality SEO promotes high website business which in turn leads to advanced transformations. High-engaging websites are bound to get a better conversion as they can gather maximum eyeballs. 


Conclusion

SEO has come a critical element to the online success of businesses. Businesses who want to make sure of their strong online presence need to invest in SEO.


Tell them the Media Man Group including Media Man AustraliaMedia Man Int and Search News Media sent you.

Sunday, August 13, 2023

Media Man Content Blog. Just keep building quality content

Media Man Content Blog

Just keep building quality content. Build it and they will come


UFC 293: Sydney, Australia. Card line-up (at this stage)

September 10, 2023



Israel Adesanya vs. Sean Strickland

Tai Tuivasa vs. Alexander Volkov

Jamie Mullarkey vs. John Makdessi

Manel Kape vs. Kai Kara-France

Carlos Ulberg vs. Da Woon Jung

Tyson Pedro vs Anton Turkalj

Justin Tafa vs. Austen Lane 2

Jack Jenkins vs. Jose ‘Chepe’ Mariscal

Shane Young vs Gabriel Miranda

Blood Diamond vs. Charlie Radtke


*card subject to change and some insiders state at least another fight to be added to the card

#UFC293 #UFC #UFCSydney #UFCAustralia #AdesanyaStrickland #Tuivasa #Volkov  #TuivasaVolkov #ufcnews #mma #mixedmartialarts #combatsports #fighting #mmanews #sportsbiz #sportsnews #sportsmedia #entertainment #popculture #sportsmarketing #liveevents #livesport #PPV #payperview #buzz #socialmedia #trends #newsmedia #media #mediaman 


Disney+, Hulu, ESPN+ price increases on the way


Embattled and once iconic content creator and movie producer Disney announced the changes in a Wednesday media release.


Commencing Sept. 6, the Disney+ Premium and Hulu bundle will cost $19.99USD per month. Additional plans change Oct. 12.


Disney+ alone with no ads to be billed at $13.99/month, a $2 increase, or $139.99 annually. Disney+ with adverts will remain $7.99 monthly, with no annual option.


Hulu alone with no adverts will jump $3 to $17.99 per month or $79.99 annually. Hulu with ads remains $7.99 monthly and Disney+ with ads can be added for $2 extra.


An ESPN+ add-on will be $10.99 per month. ESPN+ alone will increase $1 to $10.99 per month or $109.99 annually. This service contains adverts. UFC pay-per-views run an additional $79.99 per event.


Ad-supported Disney+ and Hulu bundles remain $9.99 per month. All three services together with ads increases $2 to $14.99 per month but the trifecta with ad-free Disney+ and Hulu increases by $5 to $19.99.


Hulu with ads and Live TV will go up $70 to $76.99 monthly and Hulu with no ads and Live TV goes up $2 to $84.99 per month.


Current subscribers can keep their current rates until December renewals unless they choose to switch to lower priced plans ahead of time. Additional standard ad-supported and ad-free packages will be available in international markets.


Disney+ launched in 2019. Disney acquired the majority stake in Hulu when it acquired 20th Century Fox that same year. ESPN was already a Disney-owned network.


Sources: ESPN/AP/Wires/Wikipedia. X Leaks. Blogs, Influencers

#streaming #streamingbiz #streamingentertainment #streamingmedia #disney #espn #espnplus #hula #entertainment #entertainmentnews #movies #movienews #streamingnews #biz #showbiz #subscription #TV #popculture #news #media 



WWE Social Media

Twitter August 10 2023

"I'm sure your all glad I didn't give Heyman one of the C-4 energy drinks!".. - Triple H @TripleH at WWE @WWE SummerSlam 2023 press conference #TripleH #quote #PaulHeyman #WWE #WWESummerSlam #wwepress #wwemedia #SummerSlam #wrestling #wrestlingnews #c4 #energydrink #energydrinks #beverage #caffeine #product #sponsor #sponsors #sponsorship #buzz #socialmedia #sportsbiz #sportsbusiness #popculture #socialmedia #trend #media 


Twitter Post August 11 2023

X @X formally Twitter influencer and content news: 


'Elon Musk, you beauty': Indian influencers after earning from X's ad revenue sharing scheme


Elon Musk's X (formerly Twitter) says the ads revenue sharing scheme is part of its effort to 'help people earn a living directly on X'.


Several Indian influencers on X (formerly Twitter) shared their delight at the social media giant sharing a part of its advertising revenue with them as part of the company’s new scheme. Select content creators on the social media platform will be eligible to get a part of the advertising revenue the company earns, X owner Elon Musk had said.


The content creators will get a share of revenue from ads displayed in their replies, X had announced, adding that to be eligible the creators should be verified users with at least five million impressions on their posts in each of the last three months and must have a Stripe account.


Zorro co-founder Abhishek Asthana, better known as “Gabbar Singh” to his 1.4 million followers, shared a screenshot of a message saying he was going to be paid over Rs 2.09 lakh by Twitter.


“Blue tick ke paise vasool (Blue Tick is bang for the buck),” he wrote.


The Media Man Group is still learning the ins and outs of making strong income via X, "But we're making progress step by step, with a very steep learning curve", per Media Man spokesperson


#X #XTwitter #Xcontent #Xcreators #twitter #contentcreators #contentcreation #contentbiz #creators #creatornews #influencers #India #AbhishekAsthana #GabbarSingh #ElonMusk #disruptor #disrupt #disruption #innovator #bizmodel #businessmodel #socialmedia #socialmedianews #socialmedianews #socialmediatrends #socialmediawars #socialplatforms #platforms #platformnews #biz #biztrends #trend #trends #technews #biznews #newsmedia #media #mediaman #mediamanint 



Streaming Entertainment News:

Amazon is preparing for the release of 'The Wheel of Time' Season 2 @TheWheelOfTime and internet and cafe buzz has commenced...


Prime Video shared a new teaser for the season Wednesday and announced Season 2 will have a three-episode premiere.


The Wheel of Time is a fantasy drama based on the Robert Jordan book series. Season 2 is based on the second novel in the series, The Great Hunt, with elements of the third book, The Dragon Reborn.


The show follows Rand al'Thor (Josha Stradowski), a hero known as the "Dragon Reborn," as he is guided by the sorceress Moiraine (Rosamund Pike).


The new teaser shows Moiraine (Pike) warn that, "We didn't defeat the Dark One. We set his strongest lieutenant free."


Daniel Henney, ZoĂ« Robins, Madeleine Madden, Marcus Rutherford, DĂ³nal Finn and Ceara Coveney also star.

#wheeloftime #wheeloftime2 #amazon #amazonprime #primevideo #prime #streaming #streamingnews #streamingbiz #streamingcontent #newrelease #streamingnews #entertainment #entertainmentnews #popculture #time #media 


It's War! Underdog Fantasy Founder Tears Into DraftKings, FanDuel, Says New Sportsbook Coming


Underdog Fantasy founder Jeremy Levy is not about to sit down and let the likes of DraftKings and FanDuel roll over him.


In recent weeks, representatives from FanDuel in particular accused Underdog Fantasy of operating an online sports betting platform under the guise of a Daily Fantasy Sports site.


Levy tweeted on Wednesday:


"I couldn’t be more excited about Underdog. BBM IV's the largest fantasy contest ever. Our Pick’em games are wildly popular. Our new vision for sports betting comes soon. @FanDuel & @DraftKings want to take all that away from you. You should know what they’re trying to do."


Levy has accused both companies of working behind the scenes to undermine Underdog.


"FanDuel and DraftKings are coordinating their lobbyists, market power, partners and years of political contributions to try to stop us and other fantasy companies. Why? We’re beating them in fantasy, and we’re not stopping there.


"They can’t raise their own game because they can’t innovate. If you’ve seen their Best Ball product vs ours, you get it. If you’ve been limited to near-zero on their stale casino sportsbooks, you get it.


"FanDuel and DraftKings are having conversations in back rooms across the country. They don’t want this to be out in the open because the truth embarrasses them. They've become just like the establishment we fought - together - years ago to save fantasy sports.


"FanDuel and DraftKings have been trying for the past year to slow us, but they're failing because our games operate squarely within the laws. Our games are approved by regulators and defined as fantasy in many states, including those where they regulate both fantasy and betting."


Underdog Fantasy has already surpassed FanDuel Fantasy in overall downloads in the last twelve months.  PrizePicks has surpassed both FanDuel Fantasy and DraftKings Fantasy.


"This fight could determine the future of sports games. On one side, innovators like us, PrizePicks, and Sleeper. On the other side, the FanDuel/DraftKings monopoly trying to make it so your only choice is to play with them. Make no mistake, if they win, that’s the future.


"We’re not turning away from the fight. We’re named Underdog for a reason. Though FanDuel and DraftKings want us distracted from our mission, we won't let that happen. What’s most important is that we keep building sports games for you to enjoy. We'll continue to do just that."


Levy's remarks come one week after the state of Wyoming appears to have bowed to the FanDuel/DraftKings duopoly, ordering both Underdog Fantasy and PrizePicks to leave the state.


“The Wyoming Gaming Commission became aware that your business offers gambling on sporting events to Wyoming residents,” both letters read, “Specifically, your business purports to offer fantasy sports contests but, in reality, the offering appears to fall under the exact definition of “sports wagering” as defined in Wyo. Stat. Ann. § 9-24-101(a)(xii). This offering may violate Wyoming’s gambling laws found inWyo. Stat. Ann. §§ 6-7-101 through -104, §§ 9-24-101 through -106, and Wyoming Gaming Commission’s Online Sports Wagering Rules, Chapters 1 through -9.” (Gambling911)

Wednesday, June 14, 2023

Media Man Content Blog: SEO news via Media Man; Ways to improve your websites ranking (SEO); New strategies for Search Engine Optimization

Media Man Content Blog

SEO News via Media Man: Ways to Improve your Site’s Ranking (SEO)

Ways to Improve your Site’s Ranking (SEO)

New strategies for Search Engine Optimization



What is SEO?

Search engine optimization (SEO) is an essential digital marketing practice that plays a vital role in making your website visible to both visitors and search engine crawlers. The primary objective of SEO is to optimize relevant and authoritative content to assist visitors in finding solutions to their queries efficiently.


The ultimate aim of SEO is to create high-quality and informative content that increases the volume of traffic that your website receives daily. Optimizing your website involves creating and expanding your content to ensure that search engines will choose your site over its competitors.


The focus of SEO is to perfect the quality and quantity of your webpage to make sure that your website has an edge over others. Therefore, SEO plays an essential role in driving traffic to your website, which is crucial for the visibility and success of your online Business.


1. Publish Relevant, Authoritative Content

This article provides valuable suggestions on how to improve search engine optimization (SEO) and enhance website ranking on search engine results. Creating quality content that caters to the user’s needs is the driving factor of SEO marketing, and the article emphasizes that there is no substitute for great content.


The article further provides guidance on identifying appropriate keyword phrases for each authoritative content page and making use of them strategically throughout the content. Creating distinct web pages for each distinct targeted keyword phrase is advisable to enhance ranking.


The article suggests using keywords in headings, subheadings, URLs, and titles, and stressing the importance of readability and user-friendliness of the content. Using emphasis tags and strategically linking to relevant sources is also encouraged. By following these valuable suggestions, users can create SEO-friendly content that benefits the readers while improving their website’s overall ranking.


2. Update Your Content Regularly

Maintaining updated content is crucial to improve your website’s relevancy, and it is a crucial factor that search engines prioritize as well. We highly recommend scheduling regular content audits, for instance, on a semesterly basis, to update your webpages and blog posts accordingly.


Writing additional content frequently on your departmental news blog can enhance your search engine rankings by incorporating relevant keyword phrases. Brief blog posts can also be helpful if they offer specific updates related to your targeted topics.


Moreover, interlinking your related CMS webpages and blog posts can provide readers with a better understanding of your website’s content and additional information on the subject. Thus, keep your website updated and relevant to improve your visitor’s user experience and attract more traffic to your site.


3. Metadata

Website designers use metadata to provide information about a website’s content. When creating a webpage, a space between the “head” tags is reserved for metadata.


If you use a CMS website produced by the UMC web team, they have already filled in the metadata. However, as your content changes, it is important to review and update the metadata.


Title Metadata

Title metadata is the most important because it determines the page title that appears at the top of a browser window and in search engine results. For those with a CMS website, the web team has automated this process based on your page title. Therefore, it is essential to use well-thought-out page titles that include keyword phrases.


Description Matadata

Description metadata is a brief and interesting summary of what your website contains. It’s like a store’s attractive display that encourages people to visit. Usually, it should be two sentences long. Search engines may or may not use this summary, but it’s good to have it in case they do.


Kayword Metadata

Keyword metadata is not very helpful in improving your search engine ranking. However, it’s useful to include some of your important keywords in the metadata. You should select a few phrases with one to four words each and add three to seven of them. For example, “computer science degree” is a good keyword phrase to use.


4. Have a Link-worthy Site

Making your website popular involves efforts in developing valuable content and enhancing its search results. To achieve this, you must focus on creating informative and unbiased content that caters to the readers’ interests and queries.


Furthermore, your website might earn a backlink from other websites if it provides good value to the readers. This can improve its search engine ranking immensely, which can bring in more visitors. It is also crucial to incorporate descriptive hyperlinks in the text as opposed to generic “click here” links.


This helps in giving proper context to people who use screen readers and makes it easier for search engines to crawl your website. You can lift your website SEO performance by using appropriate keywords in your content and developing internal links. These techniques can help you build a better online presence and increase your website’s popularity.


5. Use ALT Tags

Want search engines to find your website and to make it more accessible for people who use text-only browsers or screen readers? Simply put, use alt tags to describe your media content, like images and videos, with alternative text descriptions.


These descriptions act as labels for search engines and help them identify your page better. They also provide context for those who cannot view the media directly. By making your website more accessible and searchable, you can improve its overall user experience.



News

New strategies for Search Engine Optimization








New areas of digital marketing are as changeable and require so much adaption and new-thinking as the world of SEO. Search Engine Optimization has come a long way from its beginnings in the 1990s, and the technologies deciding what is “good SEO” or not changes from year to year.


That’s why tech companies such as IncRev are launching new strategies aimed at long-term goals in both data-driven and relations-based SEO all over the world, by implementing tactics from both traditional PR and modern SEO and link-building.


Below, we will discuss the nature of SEO, how SEO is changing, and why choosing an agency such as IncRev will be the key to your SEO success.


Best SEO practices 2023:

Find your customers with data-driven market analysis

Find authoritative marketing partners using data-driven PR

Reach your customers with high quality outreach and credible link-building


What is SEO?

In order to discuss the ways in which SEO works, it’s important to understand the basic principles on which the concept is built. SEO is an acronym for Search Engine Optimization, and is an umbrella term for processes in which users optimize their websites in order to rank higher on search engines such as Google whenever customers search for keywords relevant to their website.


By optimizing the various aspects of a website, SEO aims to improve its ranking on search engine result pages (SERPs), thereby increasing the quantity and quality of traffic. In layman’s terms, it helps more people to find your website by increasing its digital visibility.


Why is SEO important?

There’s an old SEO joke that goes like this: A man asks a detective “Where’s the best place to hide a body?” The detective answers “Why, on the second page of Google, of course!”. In other words, ranking on the first page of Google is the key to getting traffic and therefore sales or viewings on your webpage, as few people bother to look past the first results page.


In fact, the first spot on Google is ten times more likely to get a click than results number ten, and the top three results receive over half of all clicks. That’s why the goal of every SEO strategist is to get a website into the top ten search results on Google, and preferably in the top three.


That’s why SEO marketing lives on, despite some people saying that SEO is dead. The answer is: it’s more alive than ever. It just doesn’t fit into the mold of the quick-results culture of the modern world, but it is still effective.


The evolution of SEO

SEO as a term first came into use in 1997, despite the first website being published in 1991. The coin was termed John Audette of Multimedia Marketing Group early that year, and so the hunt for the top of the search engine results pages began.


In the beginning, there were several competing names for the concept, including search engine ranking, website promotion, etc. The strongest competitor was the term “search engine marketing”, which was originally pitched as a successor to SEO. But ultimately, search engine optimization proved to be the most steadfast and all-encompassing term, while SEM is used to describe concepts like paid search marketing and advertising.


Google’s rise to power

In the 2000s, Google grew to become the search engine giant we know it as today. Soon enough, the organization was able to survive on its own. At that time, they also launched effective web crawlers and PageRank algorithms, which changed the SEO game.


Google began measuring both on-page and off-page content to decide SERP listings, forcing SEO to expand their work sphere and link-building took off as a popular tactic. Around the same time, Google also introduced PageRank scores, a website score between 1-10, which was an early version of today’s Domain Authority.

These measures were broken down further with the introduction of Google Analytics and the Google Webmaster Tools (Search Console) in 2006. Later major updates, such as Panda and Penguin in 2011 and 2012 respectively, were put in place to sort out poor quality SEO work and reward those with quality websites.

To this day, Google continues to release core and minor updates that impact the way that SEO can work. The platform has grown to be such a reputable platform that in 2022 it was estimated that Google accounted for more than 85 percent of the search engine usage, which is why it’s the platform that most SEO strategies focus on today.


The big three: Local, social, mobile

There have been three major changes in the way that people search the web, that has not been a result of search engine updates. The first of these came in the mid-2000s, when there was an adaptation toward geographical searches, which birthed local SEO. This meant that people were now searching for businesses near them, such as restaurants or car washes, thus increasing the need for separate local search engine strategies. This development also resulted in the advancement of end-user data, including search history and personalized interests.


Fast-forward another decade into the 2010s, and a whole new set of searching and web-using emerged. Rather than just using the universal search-functions, users were now turning to medias such as YouTube, Facebook, LinkedIn and other social medias for news and knowledge. Most importantly for SEO, these networks became revolutionary in building brand awareness. As such, the old term of search engine marketing (SEM) became ever more important on these platforms.


As users started to bring their lives and entertainment from the big screens, such as laptops or TVs, they also began to use search engines straight from their mobile phones. This third change in user patterns led to mobile searching overtaking desktop searches in 2015, and added mobile adaptability to the list of SEO tools.


The 2020s, AI, and the future of SEO

We’ve finally arrived at our current time. The 2020s have brought with it a continued increase in digital usage and SEO is perhaps more important than ever. One of the biggest challenges the world of SEO stands before today is generative AI. Chat GPT, the free global access to generative AI as a search function, was released in the winter of 2022/2023, and has garnered instant attraction from both customers and competitors, including Google. It is still unclear what impact generative AI will have on SEO practices such as keywords analysis, although it is already affecting the quality of content on the web.


New strategies for new challenges

As new SEO directives arrive from Google’s updates, they also require new strategies. However, some companies – such as IncRev – have decided to create new strategies with a focus on longevity. Among IncRev’s new strategies are both traditional link-building and outreach including, in combination with inspiration from the traditional PR marketing sphere.


The other two strategies that they’ve developed are strongly data-driven market research and PR. The market research is a process in which the company can help customers who want to scale globally to find the best geographical place for them to start their SEO journey, based on SEO factors such as demand and competition.


The market-driven PR can build on that market research or stand alone, as a new way of reaching new marketing partners in international business circles. From these new partners, it is then possible to continue with link-building as well as traditional PR strategies. This is a unique way of piercing niche markets across the globe to attract potential customers.


How does SEO work?

Now that we’ve seen the evolution of SEO it’s time to get to the real question: what is SEO marketing actually, and how does it actually work? In order to understand how SEO works, it’s important to understand these two things: what Google wants and what the customers want. Only by doing so will you understand how you should optimize your web page.


What Google wants

One of the reasons why Google rose to such immense heights early on was due to the founders’ initiative to implement RankPage, or clear guidelines for how to rank content on their platform. Initially, the program worked by ranking content dependent on the linkstructure of the website, that built the foundation for the modern linkbuilding strategies. Simply put, links to the webpage acted as votes of confidence for the webpage.


Today, this concept has developed into the E-E-A-T formula, where Google ranks content based on Experience, Expertise, Authoritativeness, and Trustworthiness. These measures are interpreted by what the site’s linkbuilding looks like, such as what EEAT websites include links back to their landing page. They then ensure that the webpage produces reliable and accurate information, and are most likely to answer their customers’ questions.

Ultimately, the reason why Google wants to prioritize high quality content is because happy Google customers are more likely to return to Google for more information, and therefore generating income for the search engine.

So, how does Google find and rank the webpages? They do this through three stages: crawling, indexing, and serving results.

Crawling means that Google sends “bots” or computer programs to scan through large chunks of the internet to find new or updated pages. They can only find it by going through a link.

Googles then sorts through and organizes the content and puts it in the huge Google Index – a database for webpages.

Lastly, Google serves the results by how relevant they are to the customer queries.


What the customer wants

Broadly speaking, there are three types of searches that customers make, and they can be described as Do-Know-Go. Whenever we search the internet, we either want to do something (such as make a purchase or visit a tourist attraction), know something, or go somewhere. These three types of searches can be further broken down, but these are the basic concepts.


These three prompts can help you optimize your content so that you are answering the demand of the people. By realizing what your customer wants, you can provide SEO-optimized content which is relevant and fresh, which Google will reward you for.


SEO components, or how to do SEO

So how does a webpage get to that top of the search engine results page? While there is no quick fix, SEO provides a long-term strategy which aims at doing just that. SEO incorporates several different tactics in this long-term strategy, in which there are three main components:


Technical SEO


On-page SEO


Off-page SEO


Technical SEO refers to optimization on your webpage. This can for example mean implementing site maps so that Google can crawl the page more easily, increasing the website speed, or making the site mobile adaptable.


On-page SEO refers to edits to the content that is already on the webpage, rather than the technicalities behind it. This can for example include keyword optimizing headings, producing SEO-optimized blog posts, URL and picture optimization, and adding meta titles and descriptions.


Off-page SEO, on the other hand, is part of the link-building strategy. The focus here lies on building credibility and brand awareness by for example writing guests posts and linking to your webpage on other, reputable sources. The key here is to create backlinks, which give authority and endorsement to your website, and thus giving Google a sign that you are a credible source too.


To get good results, it’s important to implement all of the tactics above in a combined effort to get Google’s attention. However, these general descriptions are only scraping the top of the iceberg of SEO. Beneath these lay a whole science of various methods and strategies to rank at the top of the results page.


Link-building

The on-page and off-stage SEO practices can also be called SEO link-building. That’s because they both refer to building a link-system which Google will reward, whether it’s by driving links to your website from other credible sources or creating a seamless link-flow internally on your webpage.


Links to and on your website act as votes of trust, credibility and authority, which is why they are a crucial part of your SEO strategy. However, the links need to be carefully and thoughtfully crafted so that they maintain the right level of relevance and credibility, which can be done through producing high quality SEO content.


SEO content

For both on-page and off-page work, SEO content plays a huge role. As mentioned earlier, Google ranks webpages depending on both their link-building and how credible, authoritative, and expert their content is. However, these two factors are not as separate as one might think: with high quality content, it is also easier to build a good SEO link-building network.


Often when we discuss SEO content, we tend to think of texts of lesser quality that are packed with poor quality links. However, due to Google’s updates, such as Penguin, poor content is continually being phased out. That means individuals and agencies are having to spend more time recruiting better writers and spending more time on content.


As we discussed earlier, SEO content needs to be adapted to both the demands from the customer (a.k.a. the searching person) and Google. That means texts need to be relevant, authoritative, credible, and high quality. These texts also need to be SEO optimized using meta-data, such as titles and descriptions, and keywords in the headings in order for Google’s crawlers to pick up better on the relevancy factor.


That being said, the research and preparation for both good and bad content remains the same – all SEO content needs proper keyword research.


Keyword research

Finding the right keywords will not only make you more competitive as an SEO user, but will also help you understand your audience better. That’s because keywords are clues to who your audience is. For example, the keywords “how to ski” and “ski maintenance” could technically be placed in the same text contextually, but they imply that we’re dealing with skiers of different skill levels.


The keywords are both guides for the link-building process and the content. When building links, it’s important that both the link, the placement, and the publishing website are relevant in the context in order for Google’s crawlers to give it a credible ranking.


There are several tools on the market for finding the best keywords, and there are also a ton of metrics for understanding how good a keyword is and what the chances are of breaking into the competition for that specific keyword. Common metrics include keyword difficulty, traffic potential, cost-per-click, etcetera.


Brand awareness

Ultimately, what these various tactics aim to do is to bring brand awareness to your website. People are twice as likely to purchase from a brand they recognize. An American study found that 75 percent of shoppers tend to go for known retailers, and nearly 70 percent do the same when deciding what search result to click on.


Doing SEO: alone or SEO agency?

As you can tell, there is a lot of information and knowledge that goes into producing and completing good SEO strategies. If you are considering adapting some SEO strategies, you may be wondering whether you should do it all on your own or hire an agency.


Without sugarcoating it, doing SEO alone is a lot of hard work. First and foremost, you got to have basic understandings of both SEO tools, Google Analytics, and good writing skills. Then you need good networking skills and a sense of price bargaining to get your links out to credible sources. On top of this, you need to stay up to date with all the latest developments within Google updates, market changes, and new technologies such as generative AI which can impact your SEO strategies. All of this can be both time consuming and costly.


If it feels overwhelming, there are a ton of SEO agencies on the market that are ready to help. Some of them focus solely on SEO content production, whereas others focus solely on technical SEO or solely on SEO link-building.


Some agencies, such as IncRev, offer entire packages, where staying SEO updated, building and optimizing webpages, link-building, content production, and publishing is included. Together with the new data-driven strategies and tactics, IncRev offers services that are great for both those who are somewhat new as to those who are already familiar and wanting to grow beyond.


FAQ: Frequently asked questions about SEO

What is SEO?


SEO stands for Search Engine Optimization. It is a digital marketing form that focuses on creating digital visibility on search engines such as Google by improving websites’ rankings in the search results.


What is the difference between SEO and SEM?


SEO stands for Search Engine Optimization and works with creating organic ranking improvements on platforms like Google. SEM stands for Search Engine Marketing and focuses on paid promotions and marketing on platforms like Google.


How long does SEO take?

Good SEO typically takes between 4 months to a year to see good results. However, it’s crucial to understand that SEO is a long-term strategy, that is never really finished. If you are lucky enough to rank at 1 on Google, the job doesn’t stop there: then you want to maintain that spot by continuing your SEO work.


Why do you need SEO?

SEO helps to build brand awareness, which is key in gaining credibility amongst both Google and potential customers. That’s why SEO is worth it, even if it is a long game.


Media Man

The Media Man Group is primarily and online news, media and sports management firm and website portal developer. By default Media Man developed many effective SEO (Search Engine Optimisation) techniqes and strategies since their launch in 2001. SEO helped elevate Media Man websites into Hitwise "Top 10" status (entertainment - personalities) category. Media Man also offers a range of media and convergent media services including article copy, PR (public relations), text link based campaigns, product placement and endorsement, buzz marketing (via websites and social media) and brand building. The company is best known for insightful media analysis, specalising in pop culture/entertainment, streaming and subscriber television including PPV (Pay-Per-View), pro wrestling aka sports entertainment coverage, MMA (mixed martial arts), and commentary and coverage on an array of trending topics, with strong focus on Twitter, Alphabet (Google, YouTube, Blogger etc) and new and emerging technology and news platforms and developments. Media Man is often referenced in both mainstream, niche and alternative news media stories. The company motto remains "Putting Your Name Out There".